I grew up on an island called Lidingö just outside Stockholm, Sweden. On the cliffside is were I spent my childhood challenges my ability to keep the balance while climbing at prohibited areas as well as spending days in the oak trees watching the owls rolling their heads. Nature is a part of my DNA why I feel harmony and inspiration as well as full of energy spending time with it.

I started in the beauty industry in 1988, at a perfumery under the direction of  Bibbi, Sollan and Gun who taught me the value of the client and nurturing my curiosity and hunger when I wanted to learn and understand more of this world of luxury, femininity and joy. Beauty became my passion.

When it comes to human kinds most importent senses – olfaction – it started much earlier. As a child I smelled of all that came in my way, it was essential to me. A way to define my environment.

CEO – of my own company since 2004. B2B

Expert in scents since 2011 – I have been studying chemistry in Sweden, ramaterials an perfume in Grasse, France. Concept development –  consultation in fragrances, founded, developed and established a unique service at the time in 2011 at NK Department store in Stockholm.